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Key to Make Entrepreneur Big

1. Don’t Do It if You Don’t Love it. You’re only going to succeed if you love what you’re doing. Your love for your business is what keeps you going even when things look bleak or, worse yet, boring. Your passion it what gets you out of bed everyday to face what it sometimes thankless work. If you don’t really love what you’re doing then you’re not going to see it through to the finish. Never make money your primary goal. Your primary goal should be to have fun doing what you love.

2. Be Relentless. Persistence is often the only difference between wild success and abysmal failure. If you’re challenged, stand up to the challenge, whether it’s another person or a business setback. If you back down, you’re going to lose respect for yourself and doubt your ability to make your business succeed. If you truly believe in what you’re doing, then stand up to whatever tries to get in your way.

3. Negotiate. Aim high and settle if necessary. Taking less than you wanted isn’t always a bad thing.

4. Dream Big Dreams. What is it that you want most? Imagine what your business would look like if you had everything you could possibly ask for and then do everything in your power to make that vision a reality. We are almost always limited most profoundly by our own fear of success. Don’t be afraid to make decisions that lead to success, and don’t be afraid to win. The challenges will still be there when you get to the top, so don’t be afraid to succeed for fear that you will no longer be challenged.

5. Dare to Be Different. You’ll probably find that, whatever your business idea is, someone else though of it first. So set yourself apart from the competition. Do things people don’t expect you to do. Be unconventional. Try something new just for the sake of trying something new, whether it’s redesigning your product or papering your walls with inspirational quotes. If you surround yourself with the unconventional, you are more likely to think unconventionally. And in the business world, that’s a good thing.

6. Shameless Self-Promotion. Take some time to examine your strengths and the strengths of your business. Now, what can you do to let other people know about your strengths? How can you go about calling attention to the great things about your business that will compel people to seek out your products or services? Don’t be afraid to talk about yourself. If you don’t, chances are nobody will!

7. Trust Your Instincts. Be an extrovert. Ask everyone you know what they think about your business idea. When you feel like you have enough input, spend some time listening to your inner voice, the one that tells you if this is going to be a great idea or a bust. And then heed that voice, no matter how others might question your judgment or criticize your decision. Your gut is almost always right.

8. Be Great at What You Do. You’re never going to be successful unless you endeavor every day to be great at what you do. Being great is a choice you make, not something that just happens to you because you were in the right place at the right time. So choose greatness, intentionally and consciously, every day. And you will be great.

Success is a result of being proactive, of pursuing your dreams, of taking little steps every day that bring your goals to fruition. If you take the advice outlined above, you will see your business grow, and you will see yourself evolve into a great businessperson. Never be afraid of success. Make success the only thing you’ll settle for.


Quit Work for Business

Quitting stable employment for business is a brave move, but one that all entrepreneurs will have to take at some stage if they are ever to achieve their business ambitions. In the spirit of entrepreneurialism, giving up your job to start your own business is a risk, but provided you have a business idea and the ability to bring that to fruition, it should be a calculated one, with the potential to deliver serious rewards. In entrepreneurialism and business, these risks must be taken from time to time if you’ve ever to achieve any degree of success, and when it comes to quitting your full time job, that’s the first risk of many more to come. Provided you quit when you’re ready to take off with your business, the process of handing in your notice shouldn’t be too risky.

Entrepreneurialism is all about judging and taking the right risks to reap the associated rewards. Quitting your full time job to start up in business is one of those risks so fundamental to entrepreneurialism, and your ability to start and succeed in business is utterly dependent upon you taking this step. No one ever got rich working for someone else, and no one ever run a successful business without foregoing traditional employment. However, entrepreneurialism aside, taking that decision to finally reject conventional employment in favour of running your own business is a difficult thing to do on a personal level, and one that must be justified as a significant decision to be made.

Giving up your job to start a business can be difficult on a number of levels, despite the fact that it is fundamental to entrepreneurialism. Firstly it can be difficult personally, severing ties with your office colleagues and friends for good. This can be made even more difficult where there is a sense of loyalty and dependency on your input, which can cause feelings of guilt and unease. In addition to that, giving up your job means giving up an income, which is obviously an extremely risky thing to do with bills to pay and mouths to feed. Overcoming these obstacles is difficult, and will require a great deal of thought and dedication. However the rewards of running your own business and making your own success will ultimately far outweigh these negative elements of giving up employment.

Giving up a full time position is never a decision to be taken lightly, and you must have some degree of confidence in your business to take this step. Don’t quit your job before you have the groundwork for your business in place, including enough money in savings to tide you over until your business venture starts generating profits. Only when you are confident your full time efforts can generate enough of a return to keep your head above the water should you commit to leaving your current employment. Only then can you stand a decent chance of success running your new business, without the financial constraints many who leave their jobs too early must overcome.


Learn More about Strategic planning

Strategic planning is a method of planning events in a strategic manner in order to accomplish the goal at hand. This type of planning works by looking at the whole picture and you then figure out how you are to get from one place to another. Probably the most important example of strategic planning is that which is done in the military. In this example, we could say that the strategy is to overtake an area while the tactical planning is how you will fight each battle. The strategy is the plan to get through the whole picture.

Now, take this to the leaf of business strategic planning. Strategic planning can work in a number of ways in a business environment. For example, you may want to make a plan to get the business from one level to the next. Depending on what that is, you can make a plan that the business will follow to achieve the end results. Here are some ways in which this type of planning can be put into place.

– Financial aspects such as profit, loss, increasing sales or lowering costs.

– In human resources, you can devise a strategic plan to recruit new hires, to promote individuals, to staff a location quickly.

– Also, you can use strategic planning in your business marketing plans. How you will market, where you will market, and how much you will spend in those areas are all determined through the strategic planning.

Like any other things in business, though, you also have to have back ups when it comes to your strategic plan not working. This will help you to find the right choices each time. Because you will have something in place to handle things when they go bad, you will feel more confident about your plans. Strategic planning is something that any company or business can use quite effectively.


Payday Cash Loans Produced Simple By means of Some Tips

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Payday cash loans can be used to deal with unexpected emergency bills. Usually take the time to do appropriate investigation prior to signing for just about any loan. Utilizing the tips right here, you can expect to get ready for making a well informed choice.

Don’t just get into your vehicle and drive on the nearby cash advance middle to get a link personal loan. Before choosing a business, research all payday advance centers in your neighborhood to obtain the types with all the most affordable charges. Doing easy study can prevent you from shelling out plenty of money.

Be certain the money for payment is in your banking account. Should you not pay back the loan, the financial institution may come once you for their cash. Additionally, you will get a NSF charge from your bank in addition to more fees in the loan provider. By making sure the funds is within your money, it will be easy to maintain every thing under control.

When thinking about getting a cash advance, ensure you comprehend the pay back approach. Occasionally you might have to send out the financial institution a publish dated verify that they may money on the because of day. In other cases, you can expect to simply have to give them your bank account information, and they can quickly take your repayment from the account.

Should you be contemplating taking out a cash advance to pay back some other line of credit, stop and consider it. It may wind up pricing you substantially much more to work with this technique over just spending later-settlement service fees on the line of credit. You will certainly be bound to financing charges, app service fees as well as other costs that are related. Believe very long and difficult when it is worth every penny.

Often times, you have to have a present checking account to get a payday advance. This is certainly due to the fact that lenders will take their settlement right from your account. It will likely be withdrawn out of your accounts shortly after your paycheck is settled.

Should you be looking for a payday advance, borrow the least sum you can. Lots of people encounter emergencies through which they want extra income, but interests connected to pay day loans can be quite a good deal higher than in the event you obtained that loan from the bank. Decrease these costs by only receiving a little bank loan.

Do your homework before applying for a cash advance. Although, you may sense there is not any a chance to free for the reason that funds are necessary without delay! Pay day loans are received in a short time. Some loan companies will give you the money quickly. Weigh up every one of the alternatives accessible to you. Study various organizations for rates that are low, look at the reviews, check for BBB issues and look into bank loan options from the household or buddies. It will help you with price avoidance with regards to online payday loans.

If you are picking a company to acquire a payday loan from, there are numerous essential things to bear in mind. Be sure the organization is signed up using the status, and adheres to express rules. You need to search for any issues, or the courtroom process against each organization. Furthermore, it adds to their track record if, they have been running a business for many several years.

Whenever you are filling out a software to get a pay day loan, you should always search for some form of composing saying your information will never be sold or distributed to anyone. Some pay day financing websites will provide important information aside including your tackle, interpersonal safety quantity, and many others. so be sure you prevent these businesses.

Generally look at the fine print for any payday loan. Some organizations charge service fees or a punishment in the event you pay for the bank loan back again early. Other folks charge a fee if you must roll the borrowed funds up to your upcoming shell out period. They are the most typical, nevertheless they may demand other hidden service fees and even raise the rate of interest if you do not pay on time.

If you make the choice that the brief-word personal loan, or possibly a payday advance, suits you, apply quickly. Just make sure you remember all of the suggestions in this post. The following tips provide you with a firm foundation for producing confident you guard yourself, so that you can obtain the loan and easily spend it back.

Questions to Ask Yourself when Have a New Business Idea

1. Do I Love This Idea? If you’re interested in opening your own business simply for the money, then chances are you’ll never get your business off the ground. The process of opening your own business is so time-consuming and difficult that you’d better be doing something you love, something that fascinates you to no end. The whole point of entrepreneurship is the opportunity to do whatever it is that you want to do, so choose to do something you love.

2. Is Someone Else Interested? Let’s face it, you can start a business focused on something you love, but you’re not going to get very far unless someone else loves it too. Even in the earliest stages of growing your business, you need to find someone who’s willing to pay you for your product or service. That’s the only way you’ll be able to keep sinking money into your business. Ask your customer(s) for feedback on what you’re doing right and what you could be doing better.

3. Does It Cost Too Much? Chances are that you’re not independently wealthy, so make sure you don’t put too many of your precious few funds into starting up your business. Choose something that doesn’t involve exorbitant start-up costs. If start-up costs require too much of your money, you’ll probably bail out before you reach profitability. If your business does require large amounts of start-up money, try beginning with a smaller endeavor or a related service to help you save money before you make any larger investment.

4. Am I Different? You’re not going to get very far if you’re selling the same product as your competitor at the same price and in the same way. You need to find something distinctive that will set you apart from everyone else in your market. Is your product unique? Do you provide an extra service that your competitor doesn’t provide? If you’re the new kid on the block, it’s going to be difficult for you to compete only on price. You have to find something more substantial that makes you stand out and convince potential customers that they can’t live without whatever it is that you have to offer.

5. Can I Do This By Myself? Do you know how to create a business website? Do you know how to create a business budget? If you don’t know how to do the simplest of business-building tasks, then you’re not ready to start your own business. There’s hope, however. You can always enlist the help of others who have expertise in the areas where you’re green, if you have the funds available. But your best bet is to teach yourself everything you need to know about owning and running own your business before you start. Just look at all the restaurants that fold almost as soon as they’ve opened. Many folks are under the impression that running a restaurant is a snap, but they don’t understand all the complexities involved. Make sure you know exactly what to expect of yourself and your business before diving in headfirst.

Starting your own business is an exciting prospect, especially if you have a business idea that you’re just crazy about. But make sure you’re ready before you jump right in. Find out if others are interested in what you’re offering, make sure you have the necessary funds to start your business, and prepare yourself as much as possible for this huge undertaking. Most of all, enjoy the wonder of being your own boss and running your own company. There’s nothing like it!


Key Qualities that Will Help You Succeed in The Right Job

1. Develop a clear sense of what you want to achieve

The mind is an amazing tool and if you have a goal in sight, you will achieve what you focus on. That was what happened for Wendy Leong, one of the only five female pilots out of 120 pilots at SilkAir. She knew she wanted to be a pilot when she was 10 years old after a family friend brought her onboard a light aeroplane for a joyride. Even though airlines did not hire female pilots back then, Wendy was undeterred and enrolled in a mechanical engineering diploma course at Singapore Polytechnic to learn about the construction and engineering aspects of aircraft. She knew that this would be an advantage for her when she became a pilot as she would understand plane engineers better.

After graduating from the United Kingdom with a degree in Mechanical Manufacturing, she returned to Singapore Polytechnic to be a lecturer. During this time, she continued to keep an eye out for the chance to pursue her dream job. She even saved diligently while she was lecturing so that she would have cash to tide her through the months of pilot training. Wendy’s wishes were finally answered when she was watching television one day in early 2002. “I saw the first female pilots in SilkAir and the Air Force being interviewed. Without wasting any time, I sent in a letter of application to SilkAir and was delighted to be accepted!” She is now Senior First Officer and has her sights set on being Captain in the next two years.

2. Think big and compete on an international field

Singaporeans tend to favour international brands over local ones. However, some entrepreneurs have overcome that hurdle by having an extraordinary idea and the guts to pull it through. Back when most day spas were medical or European-style spas that imported most of their treatments and philosophies wholesale, Cynthia Chua, managing director of Spa Esprit Group, revolutionised the spa industry by offering treatments, like hot stones massages, that were not yet available in Singapore. Today, she has a burgeoning empire of 30 shops and has also expanded to Dubai, London, Malaysia and Jakarta. “Going international is a big endorsement for my company. It is great when people acknowledge what you have done and want to have your business.”

Another entrepreneur creating waves regionally is Daniel Tay, founder of Bakerzin. From a small bakery in a low-key condominium in Sembawang supplying French bread and pastries to hotels and restaurants, he now has 20 outlets in Singapore, Shanghai, Indonesia and Malaysia, and he intends to expand to the United States in the next few years – giving global cafe chains a run for their money. “I want to have 100 Bakerzin cafes globally in five to 10 years time.” His business philosophy – “If Starbucks can do it, why can’t I?”

3. Don’t get attached to money

Face the fact that if you go into something purely to make lots of dough, chances are you will not succeed. Walking the talk is prominent animal activist, Louis Ng, who believes that feeling like a million dollars is better than actually having it. He founded and runs the Animal Concerns Research and Education Society (ACRES) – a wildlife research and education centre, and earns $1,400 monthly despite having a Masters of Science from an American school. So far, ACRES has helped in the rescue of more than 160 animals from the illegal wildlife trade in Singapore and it has also raised more than $700,000 in funds.

Another “giver” is well-known aesthetics doctor, Dr Georgia Lee. Known in the media for her penchant for designer labels, not many people are aware that Dr Lee is also renowned for her generosity – not in the material sense, but in her genuine desire to help people. She frequently organises “self-improvement” parties for her customers, like a make-up class conducted by famous make-up artist, Andy Lee, and she pays for these parties out of her own pocket. She also told one of her clients, a stressed-out housewife, to take time-out daily for herself, and if she succeeds, her next treatment will be on the house. It is no wonder there is a three-month waitlist to see her!

4. Reprogram your mind – paper qualifications are not that important

In Singapore, where it has been instilled that a degree is necessary to make a living, fashion photographer, Geoff Ang, has defied the odds. Bad at school, he dropped out of Primary 6 to be a photographer at his dad’s production house and now makes up to $80,000 a day as one of Asia’s most sought after photographers.

His lucky break came when he had to take portraits of Daniel Yun (of Mediacorp Raintree Productions) for Dunhill and Daniel loved his photos so much that he tasked Geoff to shoot promotional pictures for their top 30 artistes in Mediacorp. Geoff impressed everyone with his stylised, avant-garde pictures of the stars which were publicised in 8-Days magazine. This forward-thinking lens man then ploughed all the profits he got from the job, all $38,000 of it, into a digital photography system which allowed him to tweak, enhance and make his photos into surreal-looking works of art. It was refreshing and had never been done before. It jolted the fashion industry and magazine editors started calling him to do fashion shoots for them.

5. Being a pioneer will give you an unfair advantage

Use what makes you different to your advantage and embrace the unknown. That is what Zouk’s founder, Lincoln Cheng, did. A former hippy who was a regular at legendary festivals like Summer of Love and Woodstock, he travelled around the world to party in uber-cool clubs like Studio 54, Paradise Garage and Hacienda. It was during one of his yearly jaunts to party island, Ibiza, where he caught a deejay playing a new blend of dance music that was very different from the usual pop tunes played commercially back then. This new sound intrigued Lincoln’s ears and he promoted it at the newly-opened Zouk back in 1996. It caught on in a big way and Zouk is now touted as one of the best clubs in the world.

Lincoln had always believed in being the pioneer – he introduced steel structures for high-rise buildings in Hong Kong while everyone was still using cement, and started the boating lifestyle there by selling luxury yachts. In fact, he had the foresight to propose building a world-class marina on Marina South in 1983, but it was rejected by the URA. He was the leading system furniture supplier in Singapore and handled numerous turnkey projects for the government sector. “I’ve always liked niche markets and I like to be original, doing things that haven’t been done before,” says Lincoln sharing his success philosophy.

Read more:

Tips to Earn A Six-figure Income

In fact, people who have dropped out of high school have been able to make a six-figure income. All it takes is following a few important principles.

For instance, you need to make sure you do one or more of the following:

1. Always be willing to learn. If you stop being willing to learn you will thwart your progress. You will not be able to earn the kind of money you would really like to earn. Close-mindedness is the fastest track on the road to failure but true success is in being a humble student.

2. Be open to new ideas. This attribute of success works very much hand-in-hand with being willing to learn. Having an open mind will help you achieve financial success beyond your most elaborate dreams of heaven.

3. Be careful and wise. This usually applies to knowing when to act and knowing when to wait. It often applies to investing in the financial market. However, it is great advice for any line of work or any business you run.

4. Watch out for scams. Some so-called operations really are too good to be true. Therefore, make sure you keep up with current market news. It will help you separate the business opportunity “wheat” from the scamming “tares” of the business world.

5. Be friendly. You never know when a casual conversation can turn into a business deal. Word of mouth is one of the most effective and inexpensive forms of advertising out there.

6. Ask for help. If you are in a business that provides an extensive support system then you are advised to use it. They are there to help you and usually are most willing to do so. If they are not then you are in the wrong line of work. In most cases your business upline is willing to help you if you ask.

It is also recommended that you listen to audio presentations, watch videos, and read books about how to get rich. Also, read books on how to remain positive despite adverse circumstances, which is sometimes a challenge.

You especially would want to read stories about successful people. The Ben Franklin or Thomas Edison stories would be some of them to read, as these great men had overcome quite a bit of obstacles.

You could also read inspiring works about women in history, such as Susan B. Anthony. She was very instrumental in helping women achieve their right to vote. Another great to real life story to read about would be Elizabeth Blackwell, who was the first woman doctor.

If you doubt whether the information in this article will really result in a six-figure income just ask anyone you know who has earned that amount of money the hard way. In fact, many people’s grandparents have become self-made millionaires.

Listen to their stories as well. That will prove that what is written in this article really does work.


About Self Employment

The following is some reasons why you might be prompted to start your own business as well as some pitfalls to consider.

You Have Come Up With A Super Business Idea
Sometimes what seems like a good business idea to you may not be so sound when put into practice. Unless you have a revolutionary new invention or a new product or service, or an original idea or solution that deals with an everyday problem you probably will be repeating what thousands have done before you. Something to consider doing:
• Filling a gap in the market that big business can’t or won’t concentrate on
• Stay within a field of business you are already familiar with
• Follow a passion by turning an interest or hobby into a business

No matter what your great idea is, you need to be sure that it is not only a viable business venture but it is something you will also be comfortable with.

Before doing anything be honest and ask yourself these Questions:
• Why would anyone want to do business with me?
• Do I have enough relevant experience and expertise?
• Is there a need for my product or service?
• How will I reach out or market to my customer base?
• Are there others in the same business and who will be my main competitors?
• What sets my product or service apart from similar offerings?
• Do I have or can I get enough funding?

Remember, what can go wrong probably will?

The tried and tested business
Some self-employed people choose to stay within tried and proven businesses such as buying a turn-key package an established business or licensing rights to a franchise – which may be higher cost at first but carry fewer risks than developing your own idea.

• More attractive for investors.
• A market for the product or service has a track record.
• A proven business plan and marketing plan is in place.
• Training and consulting are provided.
• Problems have already been discovered and ironed out.
• Financial support is included in some franchises.

• Some businesses for sale may be because they are experiencing difficulties. Look into the background of the business and make sure you fully understand the reasons for selling. You don’t want to purchase a white elephant that will need more investment than it’s worth. You also don’t want to have to overcome a negative management reputation.
• Buying the rights to a franchise or a license to sell a particular product or service not only ties you to the product or service but may be expensive also. With a franchise, there is a franchise conduct that depicts a particular way to run the business that you have to stick with.

A business opportunity
Sometimes the opportunity of owning your own business comes with or without warning. You may be offered the opportunity to buy out your employer, or take over a family business.

Opportunities like these may require lots of personal commitment and you may need to put your own money on the line. Just because you are familiar with the business, you still need to carefully examine the business to make sure it is worth becoming involved in.

• All aspects of the business including a marketing plan should already be active.
• An established customers base , reliable revenue, an established name to capitalize and build on, and a list of useful contacts.
• You probably already know a lot about the product or service and have a good understanding of the business.

• You may be taking on a failing business. Ask if there are any problems with the business, and if so, how can you best solve them?
• Stepping into your employer’s shoes does not mean you automatically retain his/her support services. Remember, you are the responsible party. It’s up to you to provide everything such as accounting, staff management, suppliers, business location and payroll.

This has only been a sampling of business ideas and their possibilities. Stay focused, be diligent and most of all proceed with caution.


Secrets will Help You Rise to The Top as CEO of Your Business

Ceo Secret 1 : Everything Is Marketing

The old saying among entrepreneurs, that nothing happens in business until “somebody sells something,” is equally true in life. From the moment you were old enough to realize that a smile could “sell” your parents on giving you another cookie, you’ve been marketing your ideas.

  • Getting a promotion or pay raise means selling your supervisor on your abilities, attitude and experience. That’s marketing.
  • Convincing your spouse it’s okay to leave the dishes and cuddle up for some intimacy may require charm and persuasion. That’s marketing.
  • Convincing your property owners’ association to resurface the tennis courts might require a benefit analysis and presentation. That’s marketing.
  • Corralling a widely separated extended family for a reunion will mean selling the idea, date and place to all family members. That’s marketing.

When I received my master’s degree in nursing, I learned the hard way that this valuable asset had no value unless I marketed it. No one at the hospital said, “Thank you for pursuing higher education, Vickie. Here’s the pay raise you deserve.” I attempted to market that idea to my manager, but she didn’t buy in, so I marched my asset out the door to start my own business.

I had a new idea, legal nurse consulting. I learned very quickly the best idea goes nowhere without strong, innovative marketing behind it. Starting your business means selling you and your expertise.

Marketing has three simple parts: First, find a need. Second, fill that need. Third, convince people to buy in. As CEO, start viewing everything you do from this three-part marketing perspective.

Envision your bold enterprise. Visualize your venture and answer the question, “What will this do for me?” Write down in detail the payoff you desire – more money, more free time, more happiness or all three. Embellish your vision with sensory detail. See, hear, taste and feel it. The more real it is to you, the more you’ll believe in your ability to make it happen.

Communicate your enterprising idea with energy and confidence. You have a story to tell about your new business, and you have to make it interesting, believable and irresistible. Is your story intriguing? Does it highlight your knowledge and expertise?

  • Be authentic. Your message must be not only interesting but also real. “Own” your message. Build the core of your presentation around the concept of filling a need. Demonstrate how your expertise will benefit your clients, then prove why you’re the right match for that client.
  • Connect with your audience. Companies we call “super brands” make customers feel special just for buying their product and smart for owning it. Make sure you connect with prospects in a way that allows them to trust you and your expertise. Reinforce your message in everything you do. More than “service with a smile,” give “service with bold competency.” Make businesses want to seek you out to work with you again.
  • Repeat your story often. Not everyone will get it, not everyone will buy in. But every aspect of your life is a marketing opportunity. Keep polishing your presentation and spreading the word.

CEO Secret 2 : Be Your Own Number One Fan

CEOs promote their company and their achievements. They know that buyers don’t want to purchase from losers. Announcing your achievements may feel boastful, but can you imagine Oprah or Donald being shy about broadcasting their triumphs?

With humility, let your target market know any time you score – whether it’s finishing a high-profile project, winning a relevant award or expanding your services. Who you know is important, but even more important is who knows you. Achievements are your resume and expand your credibility. Announcing your achievements also validates the choices people have made on your behalf – the business who hired you or the client who recommended you wants to know he bet on a winner.

  • Write a note. Send newsworthy communications to your clients, friends, family, colleagues and acquaintances. Be concise, stir in a little humor, and people will look forward to receiving your news.
  • Roll out a news flash. Craft a short, punchy message and tack it onto your voice mail message or place a hyperlinked tagline under your email signature to take recipients to your website.

CEO Secret 3 : Expect Icebergs

No enterprise is unsinkable; the Titanic sank its first time out. Plenty of entrepreneurs have made and lost millions on their rise to the top. But when you act like a CEO, you’ll create such a solid foundation and framework for your business that only an enormous iceberg could knock you off course.

  • Assess your strengths and challenges. The stability of your business comes not only from how you handle day-to-day routines, but more importantly, from how you engage your strengths when an iceberg pops up unexpectedly. Challenges may involve limited expertise, competition or getting along with a difficult client. By knowing what you have in reserve and frequently reassessing the waters ahead of you, you can maneuver with confidence. Be honest with yourself. A fair, honest assessment will help you develop the necessary strengths or marshal the outside resources you’ll need.
  • Be willing to risk hitting icebergs. You have to sail before you can fail. You can maneuver around icebergs, but if you never leave the dock, you’ll never have an enterprise to keep afloat. If you’re not out there in a big way, you won’t risk but you also won’t win. Often it’s not hitting the iceberg but the fear of hitting it that drowns you. How many people resist changing jobs or leaving a bad marriage only to realize after they do that it was the best decision they ever made? Jane Austen, the famous English novelist, chose not to marry out of her poor background but to pursue her dream of writing – in a time when women writers were considered “scandalous.” She braved the iceberg. Soon she’d written six of history’s most important works of English literature. If she’d married any of her suitors, she might have lived a more comfortable, but less fulfilling life.
  • Have a rescue plan. Knowing and planning for the worst contingency alleviates the worry that can prevent you from making bold choices. When I started my legal nurse consulting business, I simply wanted to match my modest nursing salary. What did I have to lose? Any time I needed extra money to keep my enterprise afloat, I could work a few shifts at a hospital. Knowing I wouldn’t sink entirely gave me courage.
  • Write your rescue plan. Look at your savings, your earnings and how long you’ll need to float your business before it generates adequate income. You’re probably in better shape than you suspect. If not, you have two choices : Go all in anyway; or Set a reasonable time period to succeed, then engage your rescue plan. Just don’t bail out too early or too easily.

Either way, at least you’ve launched your ship.

CEO Secret 4 : Solve Problems Quickly and Decisively

Top CEOs move so quickly they exhaust the people working with them, but speed is one of their success secrets. Not haphazard, as some might believe, fast-moving CEOs are constantly developing the concepts and principles that guide their rapid decision making as they continuously strengthen the foundation of their enterprise.

Act like a CEO: Put the fundamentals in place so you can implement creative and effective decisions. Then apply this problem-solving template and you’ll leave people around you scratching their heads:

  • Define the situation. Define why it’s important, the relevant facts, your goal in solving the problem and the strategies you’ve already implemented.
  • List the people. Include family, consultants, peers, your housekeeper, your son’s basketball coach – everyone who can help you solve the problem.
  • Sleep on it. The moments between sleep and consciousness are fertile ground for creative problem solving. When you awake, the solution will often be waiting for you. Meditate on the issue or think about it while you exercise. I’ve often had to unwind from a yoga pose and pop out of the class to jot down a solution after having an “ah-ha” moment. When your conscious mind is quiet, your subconscious can work its magic.
  • Identify the necessary actions. Identify any actions you will personally take to resolve the problem. Look to your past successes and acknowledge that you have the inherent strengths. Identify the actions you will delegate. You don’t have to do it all yourself – even if you are a one-person business. Top CEOs delegate extensively.
  • Evaluate the results. Apply what you learn to the next challenge that comes. Healthcare mistakes can be deadly, so as nurses when an incident occurred, we always asked ourselves, “What did we do wrong? What did we do right?” Evaluate each problem you solve and ask, “What can I learn that will help me in the future?”

An enterprising CEO never allows problems to thwart momentum. Resolve negative situations promptly and seek inventive ways to turn them into opportunities.
As CEO, you’re responsible for making decisions. No one can move or decide as quickly as you can. Accept that responsibility and keep the forward momentum going.

CEO Secret 5 : Don’t Be a Commodity

Top CEOs build businesses that are not easily duplicated. Ease of duplication creates commodities, and a commodity business is the kiss of death. Water used to be a commodity until companies like Fiji and Perrier changed our perception. Then Coca-Cola and PepsiCo got involved, and today, water, available just about everywhere for free, outsells almost every other bottled drink at a high price.

My company sells an educational experience. We don’t sell seminars, DVDs or CDs, although those are the media we employ. Instead, we sell a lifelong relationship that includes mentoring and the fact that our students are learning from the pioneer and leader in the industry. Our ideas are often duplicated, but no one can duplicate our relationships, our knowledge or our 26-year advantage.

No matter what you do or what your enterprising idea is, don’t be a commodity. If you turn your business into a commodity, you’ll go bankrupt.

To avoid becoming a commodity:

  • Build relationships. Be interested in others. Create genuine connections built on trust and caring. Quietly persuade the prospect that no one else can duplicate your exceptional service and work product, and you’ll never be a commodity because you can never be duplicated. In return you will receive and keep business from the best clients
  • Demonstrate trust. Trust has to be earned. Never promise what you can’t deliver or you might not get a second chance. Instead, promise small and deliver big.
  • Go all in. Don’t shrink into your chair and become invisible. Clients pay you to speak up even when that means disagreeing about significant issues.
  • Strive to stand out. Demonstrate your ability to bring new ideas to the table. While you don’t want to have “verbal diarrhea,” you do want your client and other members of their team to notice you and your contributions. It’s easy to stand out when you pay attention and speak up.

CEO Secret 6: Don’t Underprice Yourself

Top CEOs reject the common thinking that “if you drop your price – you’ll get the job” or “lower price equals higher sales.”

  • Place a high value on everything you know. In the information age, education doesn’t come cheap and wisdom is gold.
  • Place a high value on everything you do. Outsource whatever you can. My first job every morning is to make sure my staff is doing as much of my work as I can delegate. That frees me to develop new tools, skills and strategies for moving forward.

You may need to give up something to pursue your enterprise. Get your spouse to help with the dishes, the dinner and the carpool. Stop chairing every volunteer committee. Your time is one of your most precious assets. You only get 24 hours a day – choose to spend them wisely. If a project isn’t supporting your enterprise, ask yourself how to drop it, delegate it or find another way to accomplish it.

  • Become irreplaceable. Give the client what she wants and more. Ultimately, no one is irreplaceable. You render yourself “irreplaceable” by making the client think of you first for any case and feel they will profit measurably from your input and enterprising ideas.
  • Be original. Stamp your performance with originality so that you are not easily duplicated by a cheaper hire. Clerical assistants are commodities. Clerical assistants with the ability to organize, handle customers, keep a CEO on-target and stay calm in the face of a crisis become executive assistants. A nurse is a commodity. A Certified Legal Nurse Consultant who understands the legal nurse consulting process at its most complex and deepest level is a highly paid and valued consultant to the litigation team.
  • Quote high fees. My executive assistant quoted one of the highest salary requests I have ever encountered for that position. I weeded out the candidates who underpriced themselves, assuming they wouldn’t work at the level I expected, and hired her at her asking price. It turned out she was worth it (but don’t tell her I said that).

CEOs drive luxury cars, stay in luxury hotels and dine at fine restaurants for a reason beyond personal gratification. They always present themselves and their work in a style that demonstrates value, and others see them as priceless.

CEO Secret 7 : Don’t Overrate Networking

Sometimes I joke that time spent networking is time spent “NOT working.” Enterprising CEOs are selective about where and with whom they network. You won’t find them at your breakfast club meeting. CEOs research what they need, locate the source and ask. They create a network of colleagues, clients, consultants, vendors and acquaintances they can depend on to deliver anything from information to referrals.

Networking clubs can absorb time while distracting us from what we really need to accomplish. It’s easy to convince yourself that heavy networking is productive when it’s not. And you could be taking advice from people who mean well but are not qualified to give it.

I built my business on selective networking. I’m always asking people I trust and respect, “Who do you know who…?” I’ve gotten our company’s marketing director, investment counselor, graphic design firm and health insurance provider this way, not by trading business cards at a mixer.

  • Cast your net selectively. Don’t confuse networking with socializing. Choose opportunities that put you in the middle of people who are even more successful than you are. Cultivate your network using your relationship skills to include successful entrepreneurs in other industries.
  • Don’t just hang around waiting to be introduced. After being named one of Inc.’s Top 5000 Fastest Growing Private Companies in America I attended the Inc. Conference, I mixed with CEOs and representatives from some of the country’s top corporations. You can bet I had formulated different introductions for each of the different situations in which I found myself. Networking is sometimes a “once in your lifetime” opportunity – be prepared to make it pay off. Don’t be a wallflower. If you don’t feel comfortable introducing yourself to people, role-play with a friend and practice until you do. You have to step out to step up.
  • Give generously and demand reciprocation. Expect high performance from your network and reward performance. Say “thank you” with a note, flowers, a bottle of wine or a nice lunch. Also, don’t hesitate to cull out any person, business or organization that repeatedly fails to perform.
  • Stay connected. Send handwritten notes, emails and other thoughtful communications to create a lasting bond with clients, coworkers and all members of your network. Something as simple as a “happy birthday” jotted on a card or a handwritten “thank you” instead of an email will go far.
  • Strategically widen your net. Get in the habit of passing along names – your hair stylist, your plumber, your lawyer, your banker – not to just anyone but selectively and with high praise. Their time is valuable too. They’ll appreciate the selectivity as you would.

CEO Secret 8: Invest in Win-Win Relationships

Top CEOs make sure they’re not the only ones gaining from their initiatives.

  • Initiate alignment. When building your business, look at what’s in it for everyone – clients, family and vendors. You’ll get better participation and results when everyone benefits.
  • Initiate alliances. Create strategic alliances with people who can advance your business while you advance a goal of theirs. You never know how you can help out a friend or colleague until you ask. People will appreciate your offer of help even if they refuse it. In the business world, it never pays to alienate anyone. Ripples spread wide from rocks thrown in the lake. You never know who is aligned with whom. Never gossip and don’t hesitate to say you’re sorry. Treat everyone as an ally, even those who can’t advance you. Never be condescending. Practice integrity with everyone at every level. It’s always better to have allies than enemies.
  • Stay cool and clean. Avoid whiners, complainers and the wrong crowd. Although the wrong crowd might appear popular, it won’t be popular among the people who count – successful business owners. Keep your hands and your nose clean – it’ll pay off in the end.

CEO Secret 9: Compete Only with Yourself

Mushing a loaded dogsled across an Alaskan snowfield, I learned firsthand that it’s true – if you’re not the lead dog, the view from the rear never changes. And the rear is exactly where you’ll be if you compete only with others.

To excel as an enterprising CEO, you must be aware of competition, but don’t allow that awareness to veer you off course. If you focus on your competition (someone brighter, richer or better looking), you’ll always be one step behind them. If you focus on your own enterprise and compete with your own best performance, you’ll be the lead dog your competitors imitate, leaving them in the rear.

  • Be an innovator, not an imitator. Top CEOs know what works today won’t work tomorrow. That’s why they focus on innovation. If you copy your competition today, you’re already a step behind because she’s already working on tomorrow.
  • Continually improve your education and skills. The world doesn’t stand still, and neither can you. The only way to stay ahead in this fast-paced era is to learn something new every day. Research what you don’t know. Hire other consultants to fill in the gaps in your expertise until you either have time to learn it. If you try to learn it all, you won’t have time to do anything else. Hire specialists, consultants and sharp employees.
  • Make advancements every year. Every CEO knows that a company advances, declines or stagnates according to the expectations of its management team. When you expect to grow and you put a growth plan in action, you’ll see results. Greet each new year with an attainable, detailed growth plan that includes goals, strategies and target dates.
  • Keep physically fit. Being a CEO is demanding. Life is demanding. To live life at its fullest and create an enterprise that makes you love getting out of bed every day, you have to feel your physical best. Your health is your most important asset. Put fitness at the top of your priorities. Schedule time at the gym. If you’re physically fit, then you’re more likely to be mentally fit. Schedule some quiet time. Innovative ideas emerge from silence.
  • Keep financially fit. A competitor once commented sarcastically that my clients pay for my big house, my big vacations and my big smile. Of course they do. Any enterprise is profitable or it isn’t an enterprise – it’s a charity. The word profit stems from a Latin word meaning “advancement or improvement.” As CEO, you must expect to profit from every investment.

Create an income and spending plan. Make a budget and stick to it. Keep the cash flow positive. You owe it to yourself and your family to be financially fit, and being free from financial worry allows you to pursue your enterprise with passion.

CEO Secret 10: Get Your Hands Dirty

I joke that I’m a working CEO, the kind who makes things happen. Successful CEOs get their hands dirty. All great chefs start by working in the kitchen. You can’t cook from behind your desk, so get up, get out and chop some onions.

The best leaders lead by example. If you get down in the trenches, instead of always standing on the sidelines giving orders, it is easier to convince others to fall in with you. And you’ll demonstrate the results you expect. You don’t have to organize every medical record, mail every invoice or empty the trash every day. Be in the space; demonstrate that you understand the job that each subcontractor or employee is doing. Ask questions and listen to the answers. Be willing to work.

In teaching and mentoring nurses for 26 years, I’ve observed that for many the vision is the easy part. Committing to the dirty details that convert that vision into reality is tough. This often involves early mornings, late nights, working weekends and carrying out the trash. If you don’t do the dirty work or have someone do it for you, your enterprise will fail.

  • Clean the kitchen. In my company, everybody takes a turn at kitchen duty. In my household, everybody is expected to clean up their own messes and pitch in at meals. As CEO, you have to set the example – then demand that everyone follow it. You’re responsible for your gains and your mistakes. Responsible people gain respect, so clean up your own messes and be responsible.
  • Make the coffee. The first one in makes the coffee, right? That’s responsibility on a small scale. A CEO shoulders responsibility for getting many projects started. You show how it’s done, set the pace, then offload some of that responsibility so you can pioneer the next project. Just remember to check in and have a cup of coffee now and then to make sure your standard is being upheld.
  • Turn off the lights. The last person out locks up. Someone has to sign off that a project is finalized with all the T’s crossed. Enterprising CEOs don’t take this for granted. The best ideas can bomb when final details are overlooked. It’s your name on the door – so be sure the right people are focused on those details.

CEO Secret 11: Make Perpetual Lists

CEOs have assistants to remind them what to do. Like executive assistants, lists can save you hours of fumbling and head-scratching. Lists keep you organized and prevent wasted time going back for an item you forgot.

I maintain a perpetual grocery list on my computer, which I simply update and print out when it’s time to shop. I keep a list of travel items to pack no matter where I’m going. I also keep a list of future business ideas so I won’t forget them. Which of your routines would benefit from being perpetualized on a grab-it-and-go list, freeing you to work on your business?

  • List the steps. Anything you do repeatedly that requires specific steps – from shopping for the kids’ school supplies to publishing an electronic newsletter – can benefit from a checklist. Break the job down into the smallest steps. Update your lists as you go – adding, deleting and recategorizing items as necessary.
  • List the people skills. How can you possibly remember all the aptitudes and expertise of every person in your network? It’s easy when you have a list. List everybody you know alphabetically. Beside each name, write down what they do professionally, the organizations they belong to, their pastime interests and any other skills, abilities and talents they have. Every time you learn something new about a person, add it to your list. What a priceless resource you’ll have!
  • List the essentials. For any situation that requires take-alongs, such as meetings with clients, list every item necessary or even desirable to make the event successful. You can always elect to eliminate something on the list, but if it’s listed, at least you have the option before you go rather than when it’s too late.

CEO Secret 12: Put Systems to Work for You

CEOs like to spend their time creating, so they’re adept at systemizing routine tasks. Anything you do repeatedly can be systemized so others can do it. Systemize everything, and don’t reinvent the wheel every day (only on the days you really, really need a new wheel).

  • Ask “How can I do it faster?” Write down all the steps you take to accomplish a routine task. Don’t cheat; put in absolutely everything. Now look at all that work. Which steps can you eliminate or reduce and get the same result? If you can systemize a task so that it’s reproducible, you can delegate it, which means you have more time to do more important things.
  • Ask “How can I do it easier?” What tools would facilitate this task? When you have to pound a lot of nails, you want a heavy hammer. Better yet, a pneumatic nail gun. Or would a staple gun work better? The right tools can smooth any process.
  • Ask “How can I do it cheaper?” A CEO’s time is the most costly in the entire company. I’ve known business owners who claim it’s faster to do things themselves rather than delegate and train. Using their high-dollar time on tasks that should be delegated is costly to the success of their business. What can you effectively systemize and delegate that would result in a better allocation of your time and resources?
  • Create templates. Emails, letters, forms and other documents that must be created or updated frequently can be systemized. For any new document, first review what already exists. Then copy, adapt and pull from previous efforts.
  • Automate online processes. Use the tools that make your Internet use faster and easier. Beyond bookmarking your favorite sites, rent a web-savvy geek for a day to show you how to automate searches, postings, news you need and email.
  • Make it a habit to look for ways to systemize processes. As CEO, you can accomplish more in less time with less stress by using available systems or creating your own. If you systemize one process a week, think of all the vacation time you’ll earn, or the time you’ll have for other parts of your business.

Take the Driver’s Seat

You can be successful at many endeavors. Even though we all have to do things that are not our top favorites, successful self-development lies in selecting and focusing on the enterprising activities you like to do and continually improving what you do well. People often think I go after all kinds of ideas, and I’ll admit to constantly aiming for higher levels, but over the years I’ve rejected many ideas because they didn’t meet my criteria for an enterprising life, a life of choice.

Top CEOs like Oprah Winfrey and Donald Trump are masters of selection and masters of enterprise. Use my 12 CEO Secrets to apply the CEO strength of enterprise to whatever you want to accomplish, and you’ll always be in the driver’s seat. You’ll choose your own destination, make the road rules and cash the big checks. Everyone will yearn to discover your secrets and replicate your success.

Life, the grandest enterprise of all, is as thrilling a ride as you want to make it – and you’re the CEO in charge. So act like it today and you’ll rise to the top tomorrow.

Ways Business Owners Can Carve Out Some Personal Time

Track your time. The first step to creating more personal time is to figure out where your time is going. For the period of a week or a month, track the time you spend at work. What tasks take up the most of your time? What tasks take up more time than they should? Include everything, from fixing printer jams to cold-calling clients.

Update technology. Once you’ve tracked the time you spend each month at work, you can figure out how much time can be saved by a simple technology upgrade. Technology can suck time as well as save it. If you find yourself surprised by the number of hours each month you spend waiting for your Internet connection to load or handling a copier machine crisis, you can save time with a simple upgrade.

Pinpoint procrastination. How much time do you spend on tasks that are not high priority? It’s not unusual to procrastinate by doing something that isn’t particularly important to the business tasks at hand-something like organizing your file drawer or cleaning your desk-that still feels like getting something done. If you find yourself doing these things a lot, cut down and save yourself some time.

Prioritize. Order your daily tasks in order of priority. Are you spending more time on low-priority tasks than more important ones? If so, you may need to rush at the end of the day to get the high-priority tasks done. To save time, figure out what you could put off until tomorrow and what needs to get done by the end of the day.

Delegate. Is there any way you can outsource or delegate some tasks? Many new entrepreneurs revel in the details of running their own businesses-or feel a need to control all aspects of the business at all times. But this can be extremely time-consuming. If you can afford to hire a second pair of hands, do it. If you can afford to outsource to another company, do it. This will give you more time to focus on the tasks you’re best at.


Beginning a Retail Business


a retail business is one of the first steps many take into the world of business, particularly for those first leaving full time employment. The retail sector is booming at present, with a new retail chain business springing up every single day. Starting a retail business is a great way to get involved in business, and in generating enough money to keep you in full time employment within your enterprise. But what are the risks associated with starting a retail business, and is a retail business the most effective way to enter the world of business for the first time?

Starting a retail business has cost considerations, particularly relating to stock and premises that many other small business owners don’t have to endure. After all, if you’re intending to sell stock, you need to have stock in the first place and a platform from which to sell, both of which cost money. One way to limit this initial cost burden is to opt for an online dropshipping retail business. Like other retail business owners, you’re still providing goods to customers, except you don’t hold any stock – deliveries are made direct from the warehouse to your customers. Provided you can find a reliable supplier, this can be a great start in the retail business allowing you to earn a respectable margin.

An alternative is to retail over EBay or online auction sites. Business owners choosing online auction sites don’t have to incur the costs of premises or any physical overheads, and can sell from their garage space. This is certainly a cheap way to go about it, but it does limit your distribution capacity and it’s important not to become too dependent on any single auction site for your sales. Nevertheless this can be a great introduction into the world of retail.

It’s also possible, and financially feasible to go the full distance and open up shop premises for your business. This can allow you some form of scale, and you’ll also benefit from passing trade through your shop front. You’ll also be able to store stock on premises, have a base for your business, and close sales throughout the day interacting face to face with your customer. In line with an online retail business, this can be a great way to add revenues to your business and to improve your sales overall.

Starting a retail business is a popular but tricky route into self-employment. While there are profits to be had in the retail industry, any retail business is difficult to establish, and growing a chain takes both time and effort, as well as a good bit of luck. There are numerous risks associated with starting a retail business, but there are also extreme rewards for those that get it right, in the form of an evergreen, sustainable business, ready to scale and grow. However, by making sure you’re prepared to overcome the initial obstacles of getting started, you should be able to quickly realise a successful and profitable business from your retail venture.